After a failed “Shark Tank” pitch, this startup scored $28 million from Richard Branson and others. Here’s how.
In September 2013, James Siminoff entered the Shark Tank, the popular TV show on ABC, in a bid to attract investment for DoorBot, his mobile-connected video doorbell. His pitch to Mark Cuban, Kevin O’Leary, and company fell flat. But Siminoff stayed true to his pitching style, and nearly two years later, Virgin Group CEO Richard Branson came ringing.
